Mobile phone manufacturer Huawei has launched the Huawei Ascend P7 Arsenal Edition smartphone. The new exclusive handset has a sleek, black metallic finish using Gorilla Glass 3 for added protection. The smartphone features the North London football club's crest, which is mounted on the rear cover under the Gorilla Glass 3.
Huawei also designed a number of themes for football fans including bespoke Arsenal menus. The smartphone includes dozens of iconic Arsenal wallpapers with images from Highbury buildings, scenes of the Emirates and celebrations of the 2014 FA Cup win; its working clock is based on the famous Arsenal clock end.
The Ascend P7 supports a 5-inch full HD screen with 1920 x 1080 resolution. The Arsenal edition phones are preloaded with football apps such as match highlights on the BBC iPlayer and games like FIFA 14. Huawei partnered with the BBC to offer BBC News, BBC Sport and BBC iPlayer Radio as well as the Yakatak app for live updates on games.
The smartphone allows up to 64GB of additional storage. It features a 13-megapixel main camera and 8-megapixel front-facing camera.
Richard Ren, president of Huawei consumer business group for Western Europe, said: 'We are two powerful brands and this makes Huawei a great match for a club with the global stature of Arsenal.'
He continued, 'We are enjoying a really successful first six months as Arsenal’s Official Smartphone Partner and are excited to announce the exclusive Arsenal smartphone in time for the new Barclay’s Premier League season.'
Vinai Venkatesham, sales and marketing director at Arsenal Football Club, said that the experience for football fans - both live and digitally - is very important to the club.
'This new limited edition smartphone is designed to help our fans remain connected to the Club wherever in the world they are. We are delighted to be collaborating with Huawei in this way at such an exciting time in the development of its brand globally, and in particular in the UK and Europe'.