11/19/2009 11:45:00 AM
Ruckus Wireless Wi-Fi Broadband Access System
What is Ruckus Wireless and what does it do?
Ruckus Wireless was founded five years ago by a Wi-Fi antenna specialist and a software expert, and is based in Silicon Valley, California. It manufactures ‘smart Wi-Fi’ technology and wireless LAN (WLAN) systems. It has developed an end-to-end managed, wireless broadband access system using Smart Wi-Fi and beamforming technology. The system claims to extend the signal range and produce consistently reliable distribution of multimedia data and services over standard 802.11 Wi-Fi.
What’s so special about it?
Ruckus Wireless believes its system costs five-times less than conventional WiMAX to set up. Its business model assumes that five WiMAX base stations installed over one square kilometre costs $485,000 to set up, while the cost of buying and installing 41 of its 802.11n Wi-Fi access point nodes in the same area would cost $96,700. It also believes the incremental cost of expanding the network is 30 times less than WiMAX.
How does it work?
The system comprises:
High speed wireless backhaul: ZoneFlex 7731 – a new backhaul system that extends Wi-Fi signals over kilometres at data rates of up to 300Mbps over a secure link. It features dual-polarised directional antenna that deliver 14dBi of gain with a 30° beam width. It also features dynamic, performance-based channel selection, which chooses the best performing path, avoiding interference in real time.
Meshed access network: ZoneFlex 7762 dual-band 802.11n and the ZoneFlex 2741 802.11g Smart Wi-Fi outdoor access point.
Customer premises equipment: MediaFlex 2200 – a purpose built wireless gateway that extends Wi-Fi signals indoors.
Remote Wi-Fi service management: FlexMaster – a remote Wi-Fi systems management platform allows network administrators to manage and control a network with complete visibility. Previously, operators had to integrate many disparate products to manage the system.
Who would want to use it?
Ruckus Wireless is particularly targeting emerging markets where the cost of rolling out fixed-line or traditional wireless broadband technologies is often not possible or too expensive. The Ruckus system can be deployed with relatively small start up sums compared with traditional Wi-Fi networks. It is much quicker to install (months, not years), so revenue streams come online earlier. The system is incremental – it can be rolled out as demand rises, rather than having to provide blanket coverage and excess capacity that goes unused. Tikona began rolling it out in India earlier this year and WiNet Broadband is doing the same in Malaysia.
What about the UK?
The system is not particularly aimed at markets with mature broadband systems in place. However, in the UK it might offer an affordable solution to providing coverage in rural areas. It has already been taken up in the UK by organisations and businesses seeking to ensure more reliable broadband coverage. Ruckus reports that secondary and primary schools have been buying the system this year. Ruckus uses UK indirect channels to provide business leads and then trains and accredits them to install ?the equipment.