Paul Buck, DialTo

Paul Buck, DialTo


When was DialTo established?
We have been going since 2002. I had a mobile repair and refurbishment business prior to DialTo and I saw an opportunity in b2b, as I didn’t see Carphone Warehouse or Phones 4u doing a particularly good job for that sector.

Where are you based?
We are just outside Newbury in Berkshire.

How many staff in the company?
There are only four staff. I do most of the sales and visit clients and find new clients. The other staff deal with the accounts and management.

What is your main business?
Our main focus is the SME sector. We do business with SMEs that have as few as two or three connections, to SMEs wanting 60-70 connections. We don’t go higher than that because we find the competition from the networks quite aggressive above that range.

How does DialTo stand out from the competition?
We specifically focus on customer service. We actively ?manage our customers’ bills, unlike some businesses that are happy to just sit back and take their money. We do a monthly review of our customers’ bills; if we see it going up we will investigate and advise on how to keep costs down. We continually monitor our customers’ usage and will update them on any new stuff in the marketplace. I think that’s how a lot of the smaller guys in this business stand out from the competition. All my clients know me personally and know if they have a problem or a new member of staff, they can just pick up the phone and call me.

What is the most exciting part of the mobile industry at the moment?
I just love all aspects of mobile, but I suppose the most exciting thing right now is the huge explosion in data usage. I particularly like O2’s ongoing revenue share model. It suits me because I am in this business for the long term, not just to make the connections and get the bonuses. That’s what I’m about – building long-term relationships with my clients.

What phone do you use?
The BlackBerry 8900 Curve. I am a CrackBerry addict!

Written by Mobile Today
Mobile Today


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