Samsung’s wide range of products and reliability as a partner saw the company edge out Apple for this category win. The judges were faced with a split decision when deliberating the nominations for Best Manufacturer, but Samsung stood out with its proactive approach to selling its products to industry players.
Whether boosting existing categories, such as accessories, or developing new ones, such as wearables, Samsung has remained an active player in the manufacturer market. UK head Conor Pierce introduced a new approach to the company, one that was based on listening and working with partners to grow together. It is this mind-set that led Samsung to take the crown, as judges praised the reliable support it offered to partners and trade buyers.