Three’s consultative relationship with its staff impressed the judges, with the network’s approach to include retail staff in the decision-making process described as ‘revolutionary’. Three’s drive to put customers at the heart of the retail business also stood out, with staff training focused on rewards for customer experience, instead of sales.
The network was lauded for its innovative approach to its retail stores and how it includes local communities in the retail experience, all the while creating a dynamic sales environment for staff. In terms of products Three led the nominations with its ‘feel at home’ service, breaking new ground with the roaming initiative. The network has gone from strength to strength, with its progression reflected in its retail stores.