The iPhone 6 was the stand out winner in this category, with the device successfully creating demand. The level of excitement created by the iPhone is one that has yet to be emulated in the industry, with a complete handset redesign from the previous S5 model, improved battery life and increased screen size. The panel of retailers said that the phone had increased footfall like no other device this year.
The thinner and lighter design struck a positive note with consumers, with judges praising its functionality and its usability. A real show stopper, the iPhone turned heads and won our judge’s vote.