The Lumia 635 wowed the judges with the level of specifications and features that the user got for the price point. Services such as mapping, which are often premium in other brands, came as part of the package with the 635. All of which had led to some impressive sales figures.
One comment from the panel was: ‘The Lumia 635 was a bestseller, it’s a good brand and Microsoft put all the features that you get in a flagship into an entry contract or mid-range pre-pay device. Services such as mapping, which were at a premium on iOS, are free.’ The marketing behind the 635 handset was applauded by the panel, which felt that the post-pay segment had been thoroughly considered and effectively targeted.