2017 winners

Without partners, MVNO’s would struggle to offer the amazing service they do. It was felt that Transatel had demonstrated an innovative approach to support their partners and provided them with cost-efficient & flexible enabler services.

The Cat S60 is the most powerful rugged smartphone on the market, one that not only boasts IP68 certification but also does it in style with its integrated Thermal imaging technology from FLIR.

Within a competitive market, Exertis has showcased impressive growth across its B2B partners and they stood out for their innovation and adaptability. Congratulations, Exertis.

O2 Recycle provides a service which stands above all others by proving its value to partners and customers.

A commitment to ensuring every customer had a positive experience was what made this company stand out. This was combined with excellent commercials, and a commitment to staff improvement. Congratulations Onecom.

On the back of a 54% growth in its retail business, Tech Data Mobile is becoming a strong ally to their retailers’ partners and takes home this coveted award for the second year in row.

With an impressive range and clarity of vision, Carphone Warehouse’s market share put them out ahead of the competition.

Creative marketing, ease of use and stand out customer service made this year's winner, O2, hard to beat.

The judges felt that Vodafone has led the charge on the high street. They were impressed by the investment that has gone into customer service, the customer journey, and a clear attempt to make sure their customers’ experience with them is as positive as possible.

This franchise showcased impressive financials, ability to grow and has shown that it has clear energy and enthusiasm in the heart of its community.

A commitment to improving both the geographical reach and network reliability for consumers as well as bringing 4G to more customers than anyone else were the main factors in this victory for EE.

O2's commitment to driving innovation and important business services continue to ensure partners and businesses stay connected and digital.

Tesco Mobile has once again delivered impressive commercials, delivered creative marketing campaigns and continues to ensure customer service and satisfaction scores continue to be the envy across the market.

The impact this team has had on their success over the last 12 months is hard to ignore. Showcasing a passion to educate and train high street and contact centre retail staff.

Taking the best phone of last year and doing the the unthinkable: making it even better. The Samsung Galaxy S7 Edge offers lightning fast internals, a sublime camera and bringing curved edges to the mainstream.

It's getting incredibly tough to innovate with a flagship smartphone these days, so to create something that looks so futuristic and attention-grabbing is no mean feat - and the Samsung Galaxy S8’s bezel-less screen has just raised the bar that all other manufacturers need to meet.

This device excited both consumers and retailers. The Amazon Echo was a clear winner in this years category.

Boasting some of the markets most exciting products and successful partnerships with key industry players, this manufacturer came out on top in this category. The brand wowed the judges with a willingness to go the extra mile to ensure their product's success.

Providing customers a desirable product, with great content, at a price that was affordable, meant the Samsung Gear VR was not just a fan favourite but it sold well.

Widely considered as one of the most beautiful smartphones that this manufacturer has produced, this product was praised for combining a great level of specifications, with an attractive price.

This business has demonstrated an outstanding level of innovation, providing an ease of use and ability to personalise your purchase.

All finalists were invited to present to our panel of judges. The panel felt that Vodafone best carried the torch for innovation both in store and online.