The fierce competition to prove which operator has the best network has seen coverage, capacity, care, converged services and price become key battlegrounds, with every UK operator using different metrics to claim to be the ‘best UK network’ in the last twelve months.
This category goes to the network which best balances the above factors to give customers the confidence that no matter whatever they do or wherever they go, their network will have them covered.
- Demonstrate innovation and technical delivery
- Show what was done in the last 12 months to improve coverage
- Show what was done in the last 12 months to improve support services
- Show what was done in the last 12 months to grow user trust
- Explain what steps were taken to protect ARPU
- Provide evidence of financial growth