Samsung demonstrated its passion for retail through its support and excellent in-store training to the judging panel. It created unique ‘Shop in Shop’ experience zones to stand out from its competitors, as well as retail bays that showcased the complete Samsung mobile offerings in a premium fixture.Samsung provided 400 promoters to its channel partners to ensure store staff understood the products and their specifications which significantly increased the NPS of both Samsung and its channel partners. The judges approved of the Samsung Backstage training portal, which trains more than 50,000 retail and call centre staff allowing them to learn in a fun and innovative way, in line with Samsung’s brand personality. One panellist went so far as to describe the Samsung reps as ‘becoming an extension of my store’.Samsung’s approach focused on getting across innovation, capturing hearts and minds and forging strong relationships with each store.The judges felt Samsung was not just trying to train staff, but trying to become a big part of the retail story by showing diligence over and above others. Its ability to adapt to a challenging market prompted one judge to dub the manufacturer the ‘restless warrior’ of the industry.
Microsoft Windows Phone