Mobile Industry Awards
Mobile Industry Awards

Hottest Phone for 2013 – HTC One



 

When choosing this year’s winner the panel wanted to identify the phone with ‘that intangible quality’ which made it an essential gadget. The question was which of the impressive shortlisted handsets had true wow factor? During the discussion it was clear that the HTC One was the phone the panel found the most exciting. The judges felt the manufacturer had reached new heights with the HTC One’s hardware. They felt its striking look would turn heads and win over new fans.As well as the outstanding form factor and HTC’s signature Sense 5.0 user interface, the brand was also building successfully on its reputation for exemplary sound quality with dual frontal BoomSound speakers. And in an industry where less is not perceived to be more, the four-megapixel UltraPixel camera was also a bold move. The f2.0 aperture lens got results and showed both the industry and the consumer that the quality of technology is what matters. One judge said: ‘The HTC One is a massively inventive device that will inspire people to buy. It’s a brilliant piece of design and most importantly it has got people talking.’

 

Shortlist:
BlackBerry Q10
HTC One
Huawei Ascend P2
Nokia Lumia 720
Samsung Galaxy S4
Sony Xperia Z