This year’s Shop Idol is Martin from Carphone Warehouse in Stirling. Consistently the strongest candidate for product knowledge, Martin demonstrated his dedication to customer service, zeal for his company and infectious energy to the judges. A University of Strathclyde physics graduate, Martin proved to be a gutsy sales person who always puts his customers first, going above and beyond the call of duty to offer them the best service possible. Martin has six years’ experience at Carphone Warehouse and an excellent sales record; he brought his previous store in Braehead into the top 15 in the company and his customer-focused approach means he isn’t just going for margins; he is drawing people back to his store. What came across at every stage of the competition was his strength of character and great personality. He had self-belief tempered with an unassuming nature that clearly keeps him well-grounded in the face of his success. The judges saw a shift in Martin from regionals going into the final. He always wanted to make Carphone Warehouse proud, but he came back with an even greater hunger to win for himself and make an impact on the company he believes in so strongly. Martin is Shop Idol 2013 because of his dedication to his store, passion and commitment to the industry.