Last week saw the start of a Microsoft Windows gold rush – the new Windows 8 platform being the catalyst. It kicked off with the announcement of the Microsoft Surface tablet, quickly followed by the Windows Phone 8 operating system. Handset manufacturers HTC and Huawei were quick out the blocks to welcome the launch of Windows Phone 8, which will initially be available on selected HTC, Samsung, Nokia and Huawei handsets.
The new platform will support multiple-cores, two new screen resolutions – 1280x768 and 1280x720-pixels – for higher definition displays, NFC wireless sharing, microSD cards and built-in Nokia Maps software.
HTC CEO Peter Chou reiterated the Taiwanese company’s commitment to the platform: ‘HTC is committed to Windows Phone more than ever and we are excited to be bringing new Windows Phone 8-enabled smartphones to customers. With the introduction of Windows Phone in 2010, Microsoft initiated a new powerful mobile ecosystem with a consumer experience that was both unique and user-friendly.’
Huawei has also announced its first Windows device, which is due to hit Europe, China and the US by the end of the year. Huawei Device chief marketing officer Shao Yang said: ‘2012 is building up to be a great year for Huawei. Now, we are poised to end the year with a big bang – with the introduction of our first smartphone running on the Windows Phone platform. We’re very excited about this relationship with Microsoft, which will enable us to provide our customers with a bigger array of Huawei smartphone choices.’
And the excitement threatened to turn into a frenzy with talk of Microsoft building its own Windows phone. However, this rumour was swiftly denied by Microsoft’s senior marketing manager Greg Sullivan, who said the company was satisfied with its strong ecosystem of partners.
Industry pundits claim that Microsoft is desperate to keep up with Google’s Android devices and, of course, Apple’s iPhone. There’s certainly been a lot of excitement generated by Microsoft in the last few days around its Windows 8 platform, which will no doubt help with its quest to grab share from its market rivals.