In spite of the negative publicity and continual talk of its demise, Nokia has remained steadfast. The Finnish manufacturer has shown it is determined to follow its own agenda despite persistent criticism of its business strategy.
It appears this no-nonsense approach is starting to pay dividends, with month-on-month sales growth and a rise in its share price. The manufacturer has also just moved to shiny new offices in Paddington, west London from its old HQ in Hampshire, as if to herald a symbolic new beginning.
Overall, there appears to be a new buoyancy and confidence within the Nokia ranks, despite successive downgrades by rating agencies and criticism of its marketing strategy. The new Lumia devices set to be launched in New York this week were expected to build on Nokia’s core competencies of providing excellent music and maps offerings.
Images of the Lumia 920 and the smaller 820 were leaked on Twitter, and elements of the Windows Phone 8 OS were due to be unveiled at a joint conference between Microsoft and Nokia. I’ve also heard that a new and exciting range of accessories with innovative features will be showcased in the Big Apple. Nokia World, which is being held at the same time in Helsinki, Finland, was expected to focus on the company’s roadmap and the pricing of products.
The manufacturer’s executive VP and CFO Timo Ihamuotila dismissed earlier credit downgrades by Fitch, Moody’s and Standard & Poor’s as having a ‘limited’ impact, while CEO Stephen Elop has reiterated his support for the fledgling Windows Phone platform.
This all comes at a time when Apple is widely expected to reveal the next iteration of its iPhone, with many analysts suggesting its imminent launch determined Nokia’s launch schedule. The company’s sales head Chris Weber tweeted last month: ‘Samsung take note, next generation Lumia coming soon’. However, Samsung beat Nokia to the punch by unveiling the world’s first Windows Phone 8 smartphone, the Ativ S, at last week’s IFA trade show in Berlin.
Nevertheless, I get the impression that Nokia is more concerned about following its own agenda than rival product launches.