Shifting sands

Shifting sands

It’s easy to make statements about ‘the moment that everything changed’, especially in fast-paced industries such as mobile. The pinpointing of one event as the catalyst for a complete transformation nearly always occurs long after any change has happened. Of course there are always significant incidents that appear to alter circumstances immediately, most recently the collapse of Phones 4u or, looking further back, the launch of the first iPhone. But it would be foolish for anyone to think that these events occurred purely in isolation and that the landscape changed overnight; like it or not change is nearly always cumulative. Recently we saw another event that perhaps in time will be chalked up as being transformative; the launch of EETV. In time this may be viewed as the moment that mobile phone operators changed the way in which people used television services. However, if we’re taking an honest appraisal it simply is the most recent step in what has been a long process whereby networks have diversified their offering.

That’s not to say that there aren’t occasions when moments of change are clearer. The departure of Ed Richards from Ofcom, for example, raises many difficult topics for the organisation to address. Richards is credited with maintaining Ofcom’s effectiveness in the face of significant budget cuts. If the regulator does flounder or is altered in the wake of his departure there is no doubt that his leaving will have been a major factor. That said, the challenges that the new head will have to battle began during his tenure.
The most important thing is to be aware of the different trends and potential changes that exist, so that changes may surprise you but don’t leave you shocked. It’s a difficult game to play, and there will always be some topics that at first seem insignificant but then turn out to be revolutionary. The trick is to stay as well informed as possible. At Mobile we’ll always endeavour to make sure that we try to help you understand what’s happening in the industry so that (hopefully) nothing comes as too much of a shock.    


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