Things we learned this week

Things we learned this week

A lesson learned?

There have been a number of major security breaches in the news over the last few weeks. Dixons Carphone lost the personal payment details of 2.5m customers while extramarital dating website Ashley Madison suffered a hack that saw 10GB of user information released into the dark web. This has been a massive blow for the companies involved, but will it have any impact on security policies?

It’s impossible to know what kind of impact these high profile breaches will actually have on security systems but Azzurri Communications said this week that attacks don’t often result in change, despite companies knowing the risks.

As high profile breaches hit the headlines, the increase in awareness may be used as an opportunity to boost sales in security. When a major company’s security systems are breached, it makes add on security packages all the more attractive. This is a great short term solution but lessons won’t be learned until security is less of an afterthought and more of an imperative.

Personalised expectations

From listening to music on Spotify to watching movies on Netflix, the number of personalised services available are varied. These services so popular that they no longer add value onto a product, users just expect them, so why have EE decided to focus on personalisation as a way of differentiating its TV service?

The features on offer as part of the new additions are hardly anything new, EE’s tailored list of TV programmes to users is reminiscent of the Sky+ boxes of the noughties.

The network also plans to offer a share feature, but the service is a recent launch and the issue of EE’s limited content comes into play. Depending on whether the share option will only apply to EE’s content, this could be a major limiting factor.

The world of personalisation is all around us and it’s hardly a new or exciting feature, rather one that we’ve come to expect from our TV. It’s difficult to predict how EE’s upgrades will impact on its TV service, but if this is a move to differentiate itself in the free-to-view TV market the personal touch may come across as a bit of an outdated move.

All systems go

The much publicised partnership between Vodafone and John Lewis is about to be put to the test. The joint mobile phone retail venture between the two companies launched this week, with its first store opening in Cheadle.

The high street retailer seems confident it can ‘fill the gap in the market’ left behind by the collapsed Phones 4U. Its move into mobile has been anticipated for a while now but now it’s time to deliver.

It will be interesting to observe how Vodafone staff manage to integrate with John Lewis’ specialised selling technique. Will there be a high demand in Cheadle? John Lewis is testing the waters with the trial store, but with alleged MVNO plans on the horizon, the retailer could be preparing a more permanent assault.

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