12/17/2009 11:44:00 AM
Samsung rules for Christmas
No contest – in the run-up to Christmas so far, Samsung is ruling the roost and it is highly unlikely to be dislodged over the next two weeks.
According to Mobile’s Tracker Index of the top selling handsets in the major retailers, the Samsung Tocco Lite has been leading the way for several weeks on prepay and claimed second place in contract deals.
But Samsung doesn’t just have the highest selling individual handset. Over the last few weeks, it has consistently had eight or nine of the top selling handsets on prepay and six in the contract range. Nokia still has five or six devices in the prepay top 20 and has run an equal race with Samsung on contracts, with six apiece.
In the prepay stakes, Samsung and Nokia’s only rivals to speak of are LG – with the ever resilient Cookie holding up well – and Sony Ericsson, with around three devices each.
One other interesting change of note is the rise of BlackBerrys as consumer phones on contract. Over the last few weeks, three to four RIM devices have made the top 20 with the 8520 Curve claiming the number one slot overall.
So, 2009 is the year when Samsung overtook Nokia, at least for the vital Christmas period. But will the South Korean giant topple the once mighty Nokia for overall sales next year? It’s quite possible. Samsung has a wide range of devices with popular appeal and has said it will be pushing smartphones next year, while Nokia has said it will halve its smartphone range.
Which of them has the right strategy? An increasingly wide range of customers are now upgrading to a smartphone, so the mass market may be there for higher end devices in 2010. It is going to be an interesting year.
Mobile wishes its readers a happy Christmas and a prosperous New Year.