Samsung has launched an update to its own operating system Bada 2.0 in a bid to expand the global distribution of its Bada smartphones.
Following the success of its Samsung Wave range, the manufacturer today (25 August) announced that it would be launching several new smartphones ranging from high-end models with enhanced performance to low-cost entry-level devices based on the Bada 2.0 platform later this year.
The update will include new features such multitasking, Wi-Fi Direct, Near Field Communication (NFC) and voice recognition. Users will also benefit from other enhancements such as improved support for web applications including Flash and HTML5.
Samsung UK and Ireland Mobile MD Simon Stanford said: ‘We are extremely pleased with the success of Bada and our Wave devices, and have brought together our key mobile innovations for Bada 2.0. While we will continue to work with partners including Google and Microsoft, Bada will be a big focus for us in the future as we work to make it a leading mobile platform.’
According to the latest sales statistics from analyst Gartner, Samsung’s Bada OS is now the fifth most used operating system in the world, accounting for 1.9% of the market in Q2 of 2011, a rise of 1% on its market share in Q2 2010. Gartner said of sales of Bada-powered devices increased from 577,000 in Q2 2010 to over two million units in Q2 2011.
Bada 2.0 is now available to download from the Bada developer website. Samsung will be giving away a cash prize to the first 20 developers who reach 100,000 downloads for their application at the global developer event ‘Bada 2.0 Power App Race’.