O2 won't sell the iPhone 5s instore from launch

O2 won't sell the iPhone 5s instore from launch
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O2 has said it will not be selling the iPhone 5s in store when it goes on sale tomorrow, instead selling the device through its online and call centre channels.

Mobile revealed this morning that retailers are concerned about the lack of stock for the 5s, Apple's latest flagship handset, as the iPhone maker pushes customers towards buying the less expensive 5c. The gold iPhone 5s is understood to be in very short supply. Apple stopped retailers and operators from offering preorders for the 5s. However, preorder demand for the 5c is believed to be much lower than for former iPhone devices.

In a tweet on O2's Twitter account this evening, O2 said: 'Nearly #O2iPhone Friday! Get 5c instore & order 5s online & on phone. No 5s in stores but they'll order for you and say when it's in.' O2 was the first UK operator to launch the iPhone when it originally went on sale in 2007.

The UK is not the only market to experience constrained supply of the iPhone 5s. Reports from the United States earlier this week showed retailers there were set to experience the same problem.

Author: Graeme Neill

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