Bluebell Telecom Group is ramping up its acquisition strategy alongside a major drive to take on new partners.
The Newcastle based firm is on the look out for further acquisitions after snapping up telecoms provider CallStream last month on the back of a £4m joint funding package from YFM Private Equity and Octopus Investments.
Bluebell’s aim is to rival the likes of Daisy as a one-stop shop for managed voice and data services. The group’s business is focused on the retail, hospitality and care markets as well as small and medium businesses.
Speaking to Mobile, Bluebell director Michael Smith said: ‘I definitely think there are more opportunities to grow through acquisition. We will certainly be pushing the business to look at acquiring more assets.’
He added: ‘Every week prospective candidates come across the desk – we look at acquisitions with a clear idea of how we want to develop the business in terms of experience and skill sets and the mass needed to benefit from economies of scale.’
Smith said there was no such thing as an ideal acquisition but added that CallStream ‘is the closest example in terms of its experienced management team, its clients, products and services and in being unique to the market.’
CallStream is Bluebell’s fourth acquisition. Smith said: ‘Our previous acquisitions were very much about building scale and volume and integrating them into the Newcastle hub.’
Callstream, conversely, will keep its identity because of its strong client relationships and will remain at its Henley headquarters.
Bluebell is also putting a call out for new dealers. Smith said: ‘We are very keen to talk to dealers interested in using us as a channel. We are more than happy to talk to anyone interested in joining us.’
Following its latest acquisition, the group has launched a recruitment drive at both its Newcastle and Henley centres for operational and sales staff. It currently has around 30 members of staff in its Newcastle office and a base of 10 staff members at CallStream.