Amillan targets mobile market

Amillan targets mobile market

Communications provider Amillan is to open a demonstration suite next month aimed at providing partners and potential clients with hands-on experience and demonstrations of its unified communication systems.

The demonstration suite is housed in Amillan’s new offices in Solihull, which the company moved into in November. The January launch of the suite will kick off an extensive seminar programme for Amillan’s clients, which will include talks by industry experts examining issues such as changing legislation, financial opportunities and challenges in clients’ markets.

The new suite is part of Amillan’s strategy to become a systems integrator rather than a provider of a variety of communications solutions.

Newly appointed strategic director Richard Reid, who is heading up this new strategy, says: ‘Our focus in the last few months has been on evolving into a systems integrator bringing complete solutions to our customer base.’

He adds: ‘We want to be much more focused on delivering end-to-end solutions and putting a wrap around all the services we deliver to ensure they are supported. That is how we want to evolve as a business – we had disparate offerings and now we are wrapping it all together to make one cohesive offering.’

From next year, Reid said Amillan would focus on introducing clients and prospective clients to the unified comms environment.

To this end, the demonstration suite will allow Amillan to bring its clients and customers to its headquarters to explore the company’s wrap-around communication packages.

‘Twenty five percent of our new headquarters’ space is devoted to the demonstration suite, which includes a customer demonstration and experience area, a workshop area and an auditorium,’ says Reid.

He adds: ‘We want to focus on bringing the customer in to see what Amillan is and to experience our technological packages.

‘It is hard to replicate the experience in the clients’ environment. It is much easier to build it here so that clients can spend a day looking and learning about what the environment is like.’

Reid says the rise of the smartphone is driving a revolution in corporate communications that Amillan wants to reflect in its solutions.

‘Mobile is a key driver. It has become an absolute essential to corporate communications to the point where roles have been reversed. Where once we wanted the mobile to give us everything our office telephone could give us, now we want it [office telephone] to look and feel very much like our mobiles.’

Reid adds: ‘What we are seeing is the removal of barriers between fixed and mobile telephony and that will increase in the next year.’

Reid believes 2011 will also see the rise of video communications, driven by the smartphone revolution. This is familiar territory for Reid, as his previous post was EMEA MD of Polycom.

‘I was at Polycom for ten years. During that time Polycom was instrumental in bringing the first video conferencing system into the marketplace. I think the real turning point will come when it is available to everyone, delivered on devices ready-equipped, like the iPhone 4. I believe that will feature increasingly on other smartphones. As access to live video increases, it will be used increasingly in the corporate market.’

Amillan may ink another operator deal

Amillan currently provides mobile connections to Orange via Mainline. However, Reid says the company would not rule out linking up with another operator.

He says: ‘We may do another operator deal. We approached mobile from the fixed telephony side in that the offering we provide is now being delivered in the mobile environment, so we needed a mobile offering. But if there was evidence that other mobile solutions [from other operators] were appropriate to a client’s needs then we would make another deal.’

Amillan fact box

Established 25 years ago as an electrical contractor
Profit 2009/2010 - £840,000
Turnover 2009/2010 £6.4m
Permanent staff 50
Head Office location Solihull, West Midlands
Client sectors include education, retail, healthcare, housing, construction
Clients include Dixons Group, Halfords, Swintons, NEC Group, Walsall College, Birmingham East and North Primary Care Trust, Volvo

Written by Mobile Today
Mobile Today


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