2/22/2011 12:57:00 PM
Vodafone launches biggest ever SME marketing campaign
Vodafone is launching its biggest ever marketing campaign for SMEs.
The multimillion pound advertising campaign, which kicks off with radio today (22 February), aims to promote the benefits of using Vodafone’s One Net.
It will appear on radio, print and digital, and has the strapline ‘to help grow your business go to www.vodafone.co.uk’.
Vodafone’s One Net already has over one million customers in Europe and the operator expects to add another 175,000 UK businesses to its service by 2015.
Earlier this month, Vodafone’s UK enterprise marketing director Peter Boucher said Vodafone’s One Net proposition gives its partners a head start on the competition which they need to grasp this year, ‘before our competitors inevitably join the marketplace’.
A total of 50 Vodafone partners have become accredited One Net dealers, which includes all 23 Platinum partners and 27 Gold partners.