T-Mobile has launched the industry’s first six-month business tariff in a bid to target small business customers.
The company has four new business pay monthly phone plans: The six month plan with a free phone to business customers in the UK; an 18 month plan with ‘all the value you would expect from a 24 month plan’; a 30 day Sim only plan; and a 24 month phone plan.
The move follows T-Mobile research, which found that small business owners want shorter phone plans.
Martin Lyne, director of SME marketing at T-Mobile, said: ‘Our customers told us it didn’t make sense for their business to be locked into long term contracts when times are changing. Having the flexibility to adapt things quickly if needed is key to a small business’ ability to survive and thrive, so we believe these shorter term plans, will be a great fit for small businesses.
‘As a small business owner, it’s often difficult to predict how your business will be doing 6 months ahead, let alone much longer, so having the flexibility to adapt is really important,” says T-Mobile customer Geraldine Brooks of women’s networking group sugargroup. “It’s a tough market out there, especially for small businesses working to establish themselves. Working on the move, working from home or emailing late at night are all just a part of doing business. To have a communications plan where you only pay for what you need, without committing to long term contracts, is a great idea.’
A Flexible Booster, allowing customers to purchase extra texts, minutes, internet or roaming, is also included in the 18 month, 24 month and 30 day Sim-only plans.
The new offerings come with a range of extras, including free next day phone replacement, free business voicemails, dedicated UK call centre support and online billing.