The battle to be dealer of the year came down to a two-way tussle between Voice Mobile and Barclay Communications.
Voice Mobile won out, impressing the judges with its astonishing growth rate, which earned it a place in the Sunday Times Virgin Fast Track 100 in 2009.
Voice Mobile works with all the networks and is a Vodafone Gold Business Partner, but its strongest relationship is with Orange. As an Orange Business Specialist, it has provided the highest ARPU, the lowest churn and the longest tenure of any partner in the network’s federated programme.
Voice Mobile has innovated and invested. It has set up an exclusive agreement through the News Distribution Companies to supply Sim cards to every newsagent in the country, providing it with a new revenue stream. It has installed a bespoke computer system, Sim Track, to manage the customer stock and connections.
The company has also invested more than £50,000 in new IT and communications infrastructure, allowing it to evaluate customers by spend and automate the entire sales and billing process. It has also expanded its offices in Birmingham to house a new 30-seat call centre, doubled its sales force and is recruiting more field sales staff.
One judge observed: ‘In terms of growth, Voice are difficult to beat. Voice is probably driven by Ian Watson. He has energy, passion and enthusiasm and you get a sense that he brings people with him.’
The judges warmed to Voice Mobile’s efforts to create a local brand in the Midlands through radio marketing and its sponsorship deal with Birmingham City FC.
The judges sounded a note of caution over how the company would handle scaling up in size, but in the end, Voice Mobile was deemed the winner on account of its growth, drive and innovative ideas.
The judges said: ‘Voice Mobile is very mindful of customer experience and is demonstrating it in real terms. Voice has a game plan and a tangible demonstration of growth.’