Nimans has seen a mobile phone sales rise by 50% in the first part of 2011. The company reported that it had experienced a major spike in orders in the first two months of 2011. Sim-free mobiles from manufacturers such as Doro and JCB are proving to be a big money-spinner and are ‘potentially worth hundreds of thousands of pounds this year’.
Lee Fuller (pictured) from Nimans purchasing team said mobile devices and associated accessories are starting to play an increasingly prominent role in Nimans’ 5,000-strong product portfolio.
He explained: ‘Towards the back end of 2010 and into this year there’s been a massive surge in sales. We put this down to the continued expansion of our product range and more customers looking to consolidate, by buying as many items as possible from a single source. This significantly increases their efficiency and cuts costs.’
The company says its range of ‘robust phones’ from JCB are enjoying impressive sales success. The ToughPhone range includes the ‘world’s first floating mobile’, which has been manufactured to military specification, featuring an FM radio, torch and tri-band capabilities. The Tradesman model is waterproof, dustproof and Bluetooth compatible.
Lee concluded: ‘Nimans was once known as a traditional voice distributor, but we’re a complete communication supplier now - everything from systems and headsets to data and installation, network services, leasing and on-site maintenance. This broad-brush approach encapsulates the mobile arena where momentum is starting to build in a big way - all backed by a world class next day delivery operation.
‘We expect this positive performance to continue throughout 2011 and beyond, as our excellent reputation for service and support gathers pace throughout the industry.’