3/14/2011 4:00:00 PM
O2 overhauls Approved programme for 2011
O2 UK has overhauled its Approved Partner Programme for 2011 with partners getting new benefits for the year ahead.
It comes as 75 O2 Approved Partners agreed to continue to commit 80% of their business to Telefónica O2 UK via their chosen Centre of Excellence distributor.
The new O2 Approved programme has been unveiled to partners at events across the UK.
It followed a ‘fantastic’ performance last year which saw a tenfold increase in Joined Up Communication connections and a doubling of sales for BlackBerry and iPhone in 2010.
New benefits that partners will receive this year include a quarterly stockist incentive to help drive increased Telefónica O2 UK business and specific support and funding for BlackBerry.
O2 UK head of partners Maggie Kennedy said: “These partners have demonstrated their commitment to building customer trust and loyalty while providing superb base management. But more than that they are delivering single digit annualised churn and driving valuable growth and in return get a number of benefits to help them further grow both our businesses. All our partners support our revenue share model as the best method to enable a sustainable business based on typical voice and data. The Approved programme is open to all stockists but sets demanding qualifying criteria including excellent customer service and a true focus on delivering Joined Up Communication solutions within the business market.”
HSC MD Bob Sweetlove said: ‘Telefónica O2 UK are currently working closer with the channel than any operator does or ever has, which is refreshing to be part of. I'm confident that the way we have constructed the Approved scheme ensures that all parties from network to the stockist.’
Andy Tow, Avenir Telecom MD added: ‘This initiative will see us working even closer this year with Telefónica O2 UK and with our top-performing b2b dealers. Our outstanding performance in 2010 was a fantastic achievement and we’re looking to beating it in 2011. The O2 Approved Partner Programme offers our dealers a huge advantage and gives them the platform they need to focus on succeeding in both customer retention and sales in mobile, fixed line and converged solutions.’
Dave McGinn, MD of Daisy Distribution said: ‘Our ambition is clear, to have the most successful and contributory O2 Approved programme within channel and to see our partners grow and evolve as we grow and evolve Daisy Distribution. We fully support O2 in the re-aunch of this initiative and feel that we have something unique to offer our partners to ensure they benefit from their participation.’