3/30/2011 11:42:00 AM
Gamma Telecom boosts its MVNA team ahead of launch
Gamma Telecom is set to strengthen its mobile arm as it prepares to launch its Mobile Virtual Network Aggregator (MVNA) deal on the Vodafone network.
Gamma Telecom’s senior product manager of mobile Rob Davis will oversee the MVNA, taking on the new title of head of mobile services. Davis has boosted his team with the recent appointment of a new product manager. He is also looking for a pricing analyst and two sales people as the MVNA takes on MVNO partners to sell connections.
The MVNA deal with Vodafone, sealed earlier this year, saw Gamma Telecom bring a 30,000-strong base of voice and data connections from Three to Vodafone.
Gamma Telecom is currently recruiting partners under the MVNA. The new partners, who will run as MVNOs in their own right, have been taken on after a series of roadshows to promote the MVNO resulted in ‘phenomenal interest’ in the MVNA venture.
Justin Coombes, marketing manager at Gamma Telecom, told Mobile: ‘We have been inundated with enquiries since our roadshows. These are split fairly evenly between some of our existing fixed line partners that have gone into selling mobile and mobile resellers from outside Gamma Telecom. There has been phenomenal interest.’
The MVNA will launch in June. In the interim, Gamma Telecom is busy training its new MVNO partners and setting up back office systems.
Partners will be set strict targets and must come with a track record.
Coombes said: ‘We are setting our MVNO partners a minimum commitment of 100 connections per month. That is what they have to have delivered previously as a minimum and will have to deliver as a monthly commitment going forward.’
Gamma Telecom’s MVNA deal gives it access to Vodafone’s b2b presence and is seen as a route to selling converged mobile and fixed line solutions by Gamma.
For Vodafone, the deal gives it access to fixed line customers in the SME sector via Gamma Telecom’s 500-plus resellers.