Micro-P set to triple its mobile turnover

Micro-P set to triple its mobile turnover

Micro-P’s mobile division is on course to meet tough targets set in early 2010 to grow its revenue 300% by 2012. 

Speaking to Mobile this week, John Doughty, general manager of Micro-P’s mobile division, said: ‘We are on track to hit that target or even exceed it. We are way up on last year.’

Doughty, who joined Micro-P from Avenir Telecom in January 2010, said the mobile division has sealed some significant deals over the past 12 months.

‘We had a great year as a business unit, bringing on board all the mobile networks. We have direct deals with Samsung, Acer, Dell and Doro and we made deals with accessories vendors including Jabra, Jawbone, Plantronics, SanDisk and Altec Lansing.’

This year Micro-P plans to forge more direct deals with handset manufacturers and accessories vendors and drive airtime into a wider customer base. It has also launched an aggressive push into the retail sector after a concerted drive in b2b last year.

The tablet market is also in its sights, with Micro-P planning to leverage its strong connections with both PC and smartphone manufacturers and its drive into the unified comms space.

Doughty said: ‘This is where convergence is at its foremost, and with smartphone and traditional PC manufacturers both planning to offer tablets, we are in a stronger position than most.’

Micro-P has a base of 8,000 resellers. So far the mobile division has penetrated around 25% of that base.

Doughty (pictured) said: ‘In truth, our success is reliant on our resellers’ ability to deliver. We give them the tools. There is no stronger sales force than having 8,000 resellers out there.’

Micro-P in ‘unique’ position

Micro-P is in a unique position to capture more share of mobile as it continues its drive into the converged market this year, Doughty said.

‘Our aim is to deliver the complete solution, and we are the only distributor that can deliver on mobile, fixed line and IT, making us the only distributor resellers can come to for everything they need,’ he explained.

Doughty said Micro-P also benefits from not being in competition with any of its resellers. He said: ‘We never deal with the end user, so resellers feel comfortable with us. We are purely trade and so there is no conflict with our resellers.’

Written by Mobile Today
Mobile Today


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