Orange today (25 May) announced the promotion of General Communications and Sprint Communications Systems (Sprint) to Principal Partners status.
Their promotion follows Orange’s recognition of the vital role both companies played in bringing Everything Everywhere closer to its goal of becoming SME market leader by 2015.
Orange said that General Communications and Sprint had demonstrated ‘outstanding results in sales’ to the SME community in their role as Orange Specialist Business Partners.
Sprint Communications Systems MD Paul Leonard said: ‘The whole team at Sprint is extremely proud to be selected as an Orange Principal Partner. We try to make life as easy as possible for our business customers, and Orange helps us to do this by listening to what we need from them and working to provide it.
General Communications MD Andrew Comrie said: ‘Working our way up from being an Orange Specialist Partner to becoming a Principal Partner will change the way that General Communications can do business.
‘Our customers will be able to benefit from even greater loyalty deals and product choice, and our trusted relationship with Orange will not only help us to grow, but by allowing us to offer what the SMEs we work with need, help them to grow too.’
As Principal Partners, both companies will benefit from increased marketing, enhanced investment and dedicated resource.
Darren Goldsmith, head of business sales at Everything Everywhere said: ‘It was always our aim not only to grow our SME market share through the indirect channel, but also to be able to reward those loyal and successful partners who helped us to do that. Working with both Sprint and General Communications is always a pleasure, and it’s wonderful to be able to recognise their success with this promotion.’
Orange relaunched the Orange Partner Programme in March 2010, with a renewed focus on the indirect business channel to SMEs.
Following the merger between Orange and T-Mobile to form Everything Everywhere, T-Mobile is now the primary brand for SME customers with fewer than 50 connections, while Orange focuses on those with 51 to 250 connections.