Everything Everywhere distributor Mainline is launching a ‘Rev it Up’ incentive, offering its dealers the chance to win a luxury day for two at the Formula 1 British Grand Prix in Silverstone.
The promotion, which runs from 1 June to 30 June, is based on the volume of new business and consumer connections throughout the month, with each driving up the overall total.
The more connections a dealer makes, the better the reward. A dealer that makes 30 connections will win a supercar driving day in an Aston Martin, Porsche, Ferrari and Lamborghini.
Meanwhile, 50 connections wins a pair of tickets for an adrenaline-fuelled day at the 2011 Formula 1 British Grand Prix at Silverstone, with the chance to see Lewis Hamilton and Jenson Button vying for pole position on home soil.
At 75 connections, a luxury picnic hamper and chauffeur-driven car will be added to the Grand Prix tickets for a VIP day out.
In addition to this, dealers will also be entered into a prize draw with every new connection, giving them the chance to win the Formula 1 driving day. The winning dealer drawn in the prize draw will be treated to a once in a lifetime, high-speed driving day. A trained instructor will teach the skills required for Formula 1 driving with the opportunity to pick up performance and speed techniques, culminating in laps around the racetrack in an F1 car.
Mainline director of dealer sales Gail Hollinshead said: This is a great incentive for our dealers. It is designed to motivate dealers and reward them for all their hard work while driving sales forward during the month.’