Brightstar Europe, a joint venture between Brightstar Corporation and Tech Data Corporation, has signed a pan-European master distribution agreement with OtterBox, one of the leading providers of protective cases for smartphone handsets and tablet devices.
The agreement will cover the full range of OtterBox products and extend to all European countries in which Brightstar Europe and Tech Data have a presence. It provides distributors, operators, retailers and resellers with access to the extensive logistics capabilities of Brightstar Europe and Tech Data, enabling them to extend availability, meet customer needs and maximize opportunities with OtterBox protective solutions.
Rod Millar, president of Brightstar Europe, said: ‘As sales of advanced mobile devices continue to grow, our customers will have the ability to extend the value that they deliver and grow their sales by offering OtterBox protective solutions with every smartphone and tablet sale. This agreement means that they will be able to take full advantage of Brightstar Europe’s extensive stock-holding and shipment capabilities to maximize their sales potential with OtterBox.’
Commenting on the announcement, OtterBox EMEA MD Matt Clark added: ‘Brightstar has proven to be a distribution expert and our relationship will further enhance the OtterBox presence in Europe.
'Combining our innovative brand and products with Brightstar we can offer a solution that fits the needs of all our channel customers including retailers, operators, distributors and device manufacturers. It will also provide convenience by allowing our product to flow to our customers directly.’
OtterBox designs and produces rugged protective solutions for smartphones and tablet devices. It offers four different levels of protection ranging from the most rugged offering, the Defender Series to the silicone Impact Series. The range also includes the Commuter Series and the most recent addition – the adaptive Reflex Series.