B2b dealer Jelly Communications has seen customer numbers soar 20% over the past year, despite tough trading conditions.
The Chessington-based dealer has continued to grow rapidly, building up a base of over 700 customers with more than 7,000 connections since it was launched by distributor Frequency Telecom four years ago.
Jelly Communications’ customer base is predominantly SMEs with around 15-50 employees taking anywhere between 2-200 connections. The company, which is a T-Mobile business partner and a Vodafone silver partner, makes 70% of its connections with T-Mobile but also offers connections to all the other UK mobile network operators.
Stephen Donovan (pictured), director of marketing at Jelly Communications, said the dealer’s rapid growth was down to high customer service levels and a continuous drive to develop the business.
Donovan said: ‘We have continued to move the business forward in what has been an extremely tough year.’
The company, which has 20 employees, is based in Frequency Telecom’s HQ in Chessington but is a standalone operation with its own dedicated sales, marketing and telesales teams.
‘In the past 12 months we have taken on a new commercial director, new marketing manager and two new administration staff and installed a new CRM system,’ said Donovan.
The dealer prides itself on providing a bespoke service for all its customers with deals tailor-made to meet their needs and close contact maintained throughout the life of the contract.
Donovan said: ‘Our customer service is outstanding. We have always had a strong customer service ethic. This shows in our retention levels, which are over 80%, and our referral recommendations, currently running at 93%.’
Jelly Communications is currently on a marketing drive to raise its profile. It recently sealed a three-year sponsorship deal with Crystal Palace FC that sees its website URL displayed on the back of the first team shirt and on the reverse of the shorts.
The Jelly Communications branding will also be displayed on advertising hoardings at Selhurst Park, on matchday programmes and the club’s official website.
The deal builds on Jelly Communications’ existing relationship with Crystal Palace. The dealer provides the mobile and IP telephony for the football club.
The company is also looking to expand into unified comms, recently launching fixed-line services with Inclarity.
‘The idea is that we cross-sell into our customer base,’ said Donovan. ‘Our customers know the level of service we offer. We have always offered competitive deals and our in-house technical support team is a really valuable service that a lot of other companies don’t offer.’