Newcastle-based dealer Frontier Telecom is aiming to double its customer numbers by the end of 2012 after signing up its 100th customer this month.
Frontier Telecom MD Andrew Rowley said the bulk of its customer base is located close to its offices in Tyneside. The company has been trading since May 2010. Rowley predicted sales of around £580,000 this year, with a target of £800,000 for next year. He said the business would post a profit of £100,000 in 2012 with plans to double it by 2013.
Rowley said the majority of its business was offering converged solutions between fixed-line and mobile. He added: ‘What we are finding now is that we are getting a lot of queries from an IT point of view.
Businesses are looking to streamline processes and use applications in the field. So we are talking about the likes of engineering companies or health workers who spend a lot of time outside of their offices.’
Rowley said customers were increasingly more interested in ‘value-added products’, with 80% of mobile customers taking data. He added: ‘What we want to do is make others’ businesses better. Talking about cashback deals just does not work any more.’
The business is currently a Vodafone Silver Partner and Rowley hopes to achieve Gold membership ‘soon’. He said Vodafone’s cloud-based IT and communications service would be a growth opportunity for Frontier Telecom in 2012. He added: ‘Everything I have been told suggests that Vodafone will be pushing that [service] heavily this year.’
Rowley said he wanted to add to Frontier Telecom’s staff this year, having recently hired a business development manager. The company is currently seeking two sales people, as well as someone to deal with marketing and customer service.