Angel Telecom is set to grow its turnover 50% to £1.5m this year as it continues its drive into unified comms.
Stuart Hudson, MD of the Bradford-based company, told Mobile it has seen rapid growth since its launch three years ago, with customer retention rates hitting 95% and turnover almost doubling from around £500,000 in 2010 to just under £1m in 2011. He said: ‘I am confident we can take that to £1.5m, if not more this year.’
The company’s core business is in mobile and fixed-line services but it is planning to move into converged services in 2012. The telecoms provider recently restructured its services department to enable it to offer a BlackBerry Enterprise server installation service and it became a Microsoft 365 partner last year. Hudson said: ‘We see Cloud services as the next big thing and we are positioning ourselves to offer that. It is not necessarily to win new business but to help retain existing customers. We like to offer added value.’
He added: ‘We position ourselves as an extension to our customers’ businesses. We monitor their bills, look at areas of overspend and make recommendations on how they run their businesses on a day to day basis, taking the strain off the facilities manager.’
The company connects to Orange, T-Mobile, O2, Vodafone and Three and manages more than 5,000 connections. Clients range from SoHo businesses (small office, home office) to large corporations, including the UK’s largest housing association, Foundation UK, and national high street retailer The Factory Shop.
Hudson said Angel Telecom’s strength was in renegotiating contracts and tariffs for its customers, with Foundation UK saving 40% on its previous contract with two network operators. He said: ‘It was costing them £17,000 for 350 connections. Now it has over 470 connections for only £10,000.’
He said the business had benefited from the recession as customers seek to slash overheads. Hudson said: ‘The networks will never offer to reduce their customers’ bills. They will never send someone out in an advisory capacity, and that is where we come in. We are not dealers but brokers, brokering the best deal for our customers.’
Angel Telecom also runs a shop at its headquarters in Bradford, offering repairs as a Samsung accredited service centre. Hudson said the shop plays an important role in providing direct contact with customers. ‘When we started Angel Telecom we didn’t want to be a blind company in some serviced offices somewhere, we wanted people to be able to walk in and talk to us and offering repairs is another way of retaining customers.’
The company also offers data wiping services, which Hudson is keen to expand as the demand for data security increases. Customers include a large accountancy firm and a leading law firm.
Hudson added: ‘We have a lot of irons in the fire. We are getting better at what we do, we have more to offer, we have the right presence and the right story. And now the business is established we can spend even more time nurturing our existing clients and looking for new customers.’?