Vodafone dealerships Premier and Phonebox merge

Vodafone dealerships Premier and Phonebox merge

Vodafone dealers Premier Mobile and Phonebox have joined forces following a management buyout of Premier and the purchase of Phonebox for an undisclosed sum by Premier MD Jason Yeomans (pictured).

Alan O’Brien, director of Premier, and Nigel Harrison, MD of Phonebox, have both left their respective businesses.

The merger of the two companies, now known as PMGC Technology, creates one of the UK’s largest mobile dealers with over 54,000 connections and annual revenues in excess of £10m. PMGC Technology will run from four UK offices with an increased headcount of 61.

Yeomans, who takes the role of MD at the new firm, is joined on the PMGC board by Shez Cheema as finance director and shareholder, who the company said will bring ‘extensive senior finance and acquisition experience’ to the role.

Cheema was previously a finance director at Azzurri Communications, where he was involved in 16 acquisitions over six years. Yeomans confirmed further acquisitions are in the pipeline. The company is in discussions with IT resellers as part of a strategy to develop its unified comms solutions.

Yeomans said: ‘Growing the business organically and moving us from a pure play mobile provider to a telecoms and IT fully managed service provider is now our sole focus.

‘The acquisition of Phonebox provides us with the perfect launchpad, increased critical mass, capability and expertise, to enable some ambitious longer-term strategic aims that include IP voice, IT hosting and cloud computing.

'Ultimately, it’s about being able to offer our customers unparalleled service, but at the same time introducing new innovative technologies and solutions to enable customers to fuel their continued growth.

‘Talent acquisition and development have always been key and will remain so. We will continue to invest in our employees to assist them in achieving their personal career goals. Further acquisitions are being considered, and we are in discussions with a number of strategic IT partners.'

Vodafone commercial marketing director  Peter Boucher said: ‘It's very exciting news to see two very strong Vodafone Platinum Partners coming together. Combining their range in skills in Mobile, UC and IT Services will be fantastic for their customers.’

The company will continue to partner with Orange and Vodafone, and is an accredited partner to sell and install Vodafone One Net.

Written by Mobile Today
Mobile Today


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