Frequency Telecom has inked an exclusive three-year deal to distribute Jays audio products in the UK, Ireland and Russia.
The company has been distributing Swedish manufacturer Jays’ audio products in the UK since 2010, cutting deals with a number of retailers, including Dixons Travel, Vodafone Ireland and Amazon UK. Frequency will now also distribute Jays products in Russia, broadening its European reach.
Frequency MD Gareth Limpenny (pictured) said: ‘We’re delighted to formalise our relationship with Jays and to build on the partnership we have established over the last 18 months. Jays offers an impressive product range and we have received a very positive response from our trade partners.
He added: ‘Jays also complements our portfolio well, adding another high quality product range that provides excellent sales and commercial opportunities for our customers. We are confident that Jays will make a significant contribution to the growth and expansion of the audio market.’
Jays CEO Rune Torbjörnsen said: ‘We are excited to move forward in our co-operation with Frequency Telecom as our exclusive distributor.
‘They have, over the last year that we have been working together, proved that they truly deserve the exclusive right to distribute our products in selected markets.
‘We very much look forward to making our award-winning, Swedish and innovative musical products a leading brand in their category.’