Distributor Avenir Telecom has identified unified communications as ‘key’ to its future after reporting ‘significant’ growth in its IT reseller channel.
MD Andy Tow said the business is seeking to offer more services to partners so they can sell converged solutions to their customers. He said: ‘For mobile dealers it means offering them more of the converged market: fixed-line, business broadband and cloud-based services.
‘Unified communications is key to all our futures and it is imperative that we offer our partners the support they need to be able to sell these additional products.’
The distributor recently launched monthly unified comms workshops after holding a trial in April and May. Its comms dealer base now has access to training and support to enable them to offer converged services to their own customers. Tow said the business is also experiencing ‘significant’ growth in its IT reseller channel as it begins selling increasing numbers of mobile products into its own customer base.
The distributor has also set a target of €100m for its accessories business, which launched as a standalone operation last year. Tow said: ‘We manufacture and distribute our own innovative ranges, as well as distributing and licensing other brands, to ensure that our complete range has something to offer every retailer, from high street stores to higher end outlets.’
He claimed that the new services and training the distributor was offering its partners had led to increased customer satisfaction levels. Avenir is receiving Customer Satisfaction Index scores of 93% through its online feedback portal, compared with average scores of 70%.
In spite of the tough economic climate, Tow remained confident about the distributor’s future. He said: ‘We are holding our own and maintaining our status as the leading independent airtime distributor in the UK.
‘We are really proud of the whole team’s achievement over the past few years. Our deep understanding of our partners’ requirements enables us to provide the crucial link between them and the network. This, along with our strategy to perform 100% of the administrative tasks on behalf of our partners, gives them time to focus wholly and exclusively on dealing with their existing and prospective customers.’