It's a glowing testimony to the business acumen of Pure Business Services CEO Marcus Richardson that he quickly spotted the changes in the market and embarked on a journey to adapt his business to the emerging conditions.
Having attracted private equity investment, Richardson has not only completed the rebranding of the business but has added to it by acquiring new premises in Birmingham.
The rebranding from Pure Mobile reflects the changes to the company, which is now known as Pure Business Services. Its web address also changed from puremobile.com to wearepure.com, signalling the company’s new focus.
For Richardson, the changes go hand in hand with the shifting mobile landscape, as consolidaton in the sector continues apace and an increasing number of firms start focusing on unified comms in a bid to offer their clients a full service solution.
Richardson (pictured) explained: ‘Our early growth was strong and we were keen to build upon it. However, our growth plans coincided with the credit crunch and we soon hit difficulties in securing the capital investment we needed to realise our ambitions.
‘We took the traditional journey of bank funding and private equity and, while they all liked the business, they were unable to invest. By chance, my business partner came across an old business contact in Birmingham and was introduced to Finance Birmingham. From there, we’ve not looked back.’
Richardson said the Vodafone Platinum Partner would continue to invest in the business, although he was unable to share figures. As well as the mobile side, it is also focusing on providing fixed-line services, system management and full IT maintenance services.
Richardson added: ‘We want to offer the most advanced, full technology usage and a multiple product service. The rebranding reflects the rounded nature of our business.
‘The margin deterioration in mobile has meant we had to re-platform the business. The macroeconomic conditions mean you have to be much sharper to make the buck. However, if you’ve not come to terms with the economy by now then you’ll be left behind.’
Richardson continues to place great emphasis on improving the competency of the company’s staff through training.
He said: ‘Through our deep-skills training, we look at skills and knowledge and provide the competent skills so they [staff] provide the service our customers expect and deserve.
‘We’ve launched a new app which is going to be of great assistance to our partners and I would recommend that everyone downloads it as soon as possible.’
Editor: Shujaul Azam