Mobile Fun ups global expansion

Mobile Fun ups global expansion

Online retailer Mobile Fun has announced further new websites as it continues its international expansion.

New sites have been launched in India, Australia, Canada and Ireland, with a further two sites planned for Austria and Brazil.

This follows confirmation of new site launches in Europe and the US. The company plans to increase investment by 25% to expand warehouse and distribution centre space and support growing sales.

The Birmingham-based business said the extended warehouse space would also prepare it for the lucrative Christmas market as it looks to replicate its £1.1m sales from last December.

The company is also anticipating that its range of products will increase significantly from October onwards, offering customers a ‘strong roadmap of devices’.

Mobile Fun MD Mohammed Hussain admitted the continuing expansion of the business was a bold move in the current economic climate, but said the international growth strategy had already proved extremely ‘productive and profitable’.

He added: ‘International orders currently make up 30% of our total revenue and this is growing every month, especially following the successful launch of our new websites across Europe and the US.

‘As a result of continually increasing demand from customers worldwide, our existing warehouse simply wasn’t large enough to handle all of the orders we are now processing.

‘Our additional space is to help us fulfil growing international orders quickly.’

Hussain said he hoped to have a total of 20 retail websites operating worldwide by the end of the year and was expecting 30-40% of revenue to be generated by non-UK customers.

He added: ‘We are currently the top online retailer in the UK and over the next 12 months we have similar plans for a number of international sites across Europe and the rest of the world.

‘Even though European growth rates have been slowing, we’ve found it possible to gain market share at a faster rate than in the UK.

‘Since the start of the downturn, we’ve successfully established profitable European offices and local language websites for Germany, France, the Netherlands, Spain and Italy. Employing native country managers is a must for international expansion to ensure that customer service and local nuances are incorporated in daily business.

‘Our strategy of training managers in the UK before they open local offices has been critical to international expansion success.’

Written by Mobile Today
Mobile Today


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