BrightPoint has launched a new programme aimed at providing benefits to b2b resellers.
BrightPoint said its new Premier Programme aims to provide resellers with a comprehensive value-added set of benefits and support offerings for the modern reseller that are differentiated from the standard mobility sale.
The Ingram Micro company said Premier Programme members will benefit from additional commercial, marketing and product enhancements to support their sell-out of mobility devices, accessories and services.
BrightPoint’s Premier Programme will also include access to net monthly terms, advance replacement service, training, seed and loan devices, unique incentives, lead generation, bespoke marketing campaigns and access to an ongoing national seminar programme. ‘BrightPoint continues to add value to our group of b2b companies through its innovative approaches to engage the reseller community,’ said Darren Ridge, MD of Premier Telecom, a partner of BrightPoint.
‘This new initiative, which builds on the success of their other vendor programmes, provides clear, tangible benefits for our business,’ he said.
‘In order to even better align the value BrightPoint provides with the current and future needs of our customers, we have refreshed, evolved and built upon our excellent reseller programmes that are already well established and respected within the channel,’ said James Bannister, BrightPoint’s VP for UK and Ireland.
‘With our customers’ input, we carefully selected, developed and launched a suite of benefits that genuinely enhance our customers’ businesses; all of which are reflected in our new Premier Programme,’ he said.
He added that the Premier Programme was supported by ongoing regional seminars with the world’s leading mobility brands, which deliver the latest mobility products and services in a succinct, informal setting. 2013 kicks off with a seminar on the 29 January in London, followed by Sheffield on 6 February and Glasgow on 12 February. BrightPoint is encouraging resellers to reserve their places early to avoid disappointment.
Editor: Shujaul Azam