EE has boosted dealer commissions on all 4G b2b deals in a bid to drive up sales.
Dealers report that 4G b2b commissions for December have gone up by as much as £70 per connection on certain deals. Others claim EE is targeting corporate customers with significant ARPU, offering substantial discounts for switching to 4G.
One dealer specialising in corporate sales said: ‘EE is really pushing 4G connections hard. December’s commissions have jumped significantly.’
Another dealer said: ‘EE is prepared to offer clients significant discounts of up ?to 50%. If the customer’s ARPU is good, EE is making significantly more funding available with the promise of doubling bonuses for customers with a decent ARPU.’
However, some SME dealers suggested raising commissions was not enough to make smaller businesses switch to 4G. One said: ‘It is a very complex, convoluted process in terms of the web registration process, and although the commercials have improved it’s still not enough to make it worth the trouble. I get 15% ongoing revenue for a 4G sale against 25% on Orange. Do the maths.’
Another dealer said: ‘Until EE can offer like-for-like on 4G there is no point in our customers switching.’
EE declined to comment.
Author: Carol Millett