Recycle firm boosted by Israeli contract

Recycle firm boosted by Israeli contract

UK mobile phone b2b recycling firm Redeem has secured a three-year contract with Israeli mobile phone network operator Pelephone. 

Redeem said it provides a comprehensive solution for businesses by arranging the whole recycling process, from point of sale software through to training, collection for recycling and marketing. It also specialises in making corporate social responsibility easy for their clients.

The new contract coincides with the launch of the iPhone 5 in Israel and initially covers Apple and Samsung phones sold through Pelephone’s retail outlets.

The Israeli contract takes the Scottish-based firm into its tenth international market, and it is working closely with the leading mobile phone distributor Tel-Ad Mobile to recycle the phones.

Tel-Ad Mobile is an importer and exporter of mobile phones, spare parts, accessories, tools and other  cellular related products in Israel.

Redeem’s CEO, Claes Svensson (pictured), said: ‘Israel is an extremely dynamic market with one of the highest penetration of smartphones in the world. This is very appealing to us. Again, we are leveraging the value in customers’ old technology to help our partners sell new devices and retain customers by making it affordable to trade-up.’

Pelephone CEO, Gil Sharon, said: ‘We chose Redeem as our recycling partner because they have significant experience and presented a very compelling case based on their figures for recycling iPhones recently around the iPhone 4S and 5 launches in the UK and Europe. They arrange the whole process, from point of sale software, through to training, collection for recycling and marketing, leaving us free to concentrate on our core business.’

According to the Chartered Institute of Waste Management’s Fast 30 list, Redeem is now UK’s fastest growing recycling company and was also featured in the Sunday Times Fast Track 100 list. It was the third fastest growing private company in Scotland and the 41st in the UK. 

The recycling company said around 95% of the mobile phones recycled by Redeem are re-sold after being security and theft checked, data cleansed to US government standards and sold in accordance with current legislation. It added that the potential of the mobile phone recycling market is expanding rapidly.


Author: Shujaul Azam

Written by Mobile Today
Mobile Today


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