O2 has launched a digital partner academy for dealers, giving service, sales, product and management training through a dedicated online portal.
The move comes in addition to the face to face training O2 delivers at its Stratford Upon Avon academy, which was set up in 2007. Partners are able to access the portal through tablets and laptops and content includes 'ask the expert' videos, face to face and virtual classroom events, a daily market place news feed, case studies and links to key websites.
Paul Lawton, head of O2's small business division, said: 'Winning and retaining business in this difficult economic climate remains a big challenge for our partners. We wanted to develop the academy to provide partners with the knowledge and skills required to be successful in a digital way. This flexible approach means we can support more partners, more regularly whether that be face to face or digitally in turn saving our partners money and time, as it will no longer be essential to travel to receive training.
'Feedback from partners on the Academy since its launch in 2007 has been highly positive, and the training has been a key ingredient of O2’s recent success in penetrating the SME market. We are confident that adding a new digital element will enable us to continue to attract the best partners in the business which plays into our commitment to delivering excellence across the board.'
Author: Graeme Neill