Telefónica Digital will offer customers the ability to design, build and manage mobile apps hosted in the cloud, after extending its deal with cloud company FeedHenry.
The digital business said the service will allow enterprises to build apps that drive productivity and increase sales through mobile or M2M applications. It is the latest deal since the two businesses signed a strategic partnership last year to bring FeedHenry's mobile applications platform to businesses in the UK, Ireland and Germany.
Tim Marsden, cloud director at Telefónica Digital, said: 'The intersection of mobile and cloud is a natural one. Our goal is to accelerate the availability of mobile-optimized, cloud-based services for app development and management, giving full access to cloud services like storage, security, caching, and server-side business logic. Our partnership with FeedHenry is an important step for us, helping us to extend our service offering to customers who are embracing mobile as part of their future business strategy.'
Cathal McGloin, CEO at FeedHenry, said: 'The key to mobile business success in this era of BYOD is to ensure apps are reliable, portable and secure across as many devices as possible and we are seeing increased demand from enterprises seeking cloud-based mobile app platforms to reduce up-front costs and time to market.'
Author: Graeme Neill