2/18/2013 10:45:46 AM
Samsung 'launching b2b platform at Mobile World Congress'
Samsung is set to focus on the b2b market when it launches a mobile enterprise platform at next week's Mobile World Congress, an analyst has claimed.
While the world's biggest smartphone maker is holding fire on revealing its Samsung Galaxy SIV, this announcement could have a disruptive effect on the business market. According to a note from brokerage firm, Detwiler Fenton, it said: 'Our latest smartphone checks indicate that Samsung is making an aggressive push into the enterprise segment and it has Blackberry’s enterprise and SMB business in its cross-hairs.'
The manufacturer has been increasingly flexing its muscles in the enterprise space as it bids to repeat its success in the consumer market. Following the release of the Samsung Galaxy SIII last year, it launched a program called Samsung Approved for Enterprise (Safe), which makes Android handsets more secure in enterprise environments. According to the brokerage, who were quoted in the Financial Post, it said: 'Samsung must now believe it has enhanced SAFE to effectively take share from BlackBerry.' It added Samsung had hired more than 100 sales and support staff for the b2b segment, as well as BlackBerry managers and engineers.
Author: Graeme Neill