Samsung targets businesses with BYOD security feature

Samsung targets businesses with BYOD security feature

Samsung has turned its attention to the business market, launching a new service that protects business information on its handsets.

Knox will be targeted at bring-your-own-device users of Samsung products and effectively splits the phone in two, with a ringfenced area protecting data and applications from data leakage, virsuses and malware. It is similar to BlackBerry's Balance service.

Samsung's service can be accessed through the homescreen and features a range of business applications such as file-sharing, email and browsers. Knox will be available on a selection on Samsung devices from the second quarter onwards.

JK Shin, president and head of IT and mobile, said: 'Security and privacy are understanably held up as barriers to businesses embracing BYOD demands. Meanwhile, users are seeing the latest smartphones and tablets and knocking at the door of IT demanding to be able to use their own devices. The solution is clear - combine the business and personal in a single device. Samsung Knox achieves this harmony between enterprise control and employee satisfaction by delivering fundamental security at the platform level, while leaving the user experience consistent.'

While the Galaxy Note 8.0 was Samsung's only significant product announcement of Mobile World Congress, the Korean manufacturer did sign a number of deals. One was a partnership with security firm AVG to allow Samsung's customers to download its AntiVirus Pro for Android product for free. Samsung also signed a deal with Visa to load the payWave contactless payment app onto any of its NFC-enabled devices. Dr. Won-Pyo Hong, president and head of media solution centre at Samsung Electronics, said: 'We believe that we have a strong value proposition for financial institutions that will ultimately allow consumer choice in NFC payments.'

Author: Graeme Neill

Written by Mobile Today
Mobile Today


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