O2 has launched a new business wing aimed at helping businesses use mobile technology to improve their companies.
The operator said Joined Up Customer will target a range of different businesses, from retailers to travel companies and local authorities. It said it aims to help businesses 'deliver a better service, increase efficiencies and reduce costs' by using its network and services. Among the examples it cited was its O2 Wi-Fi, which retailers use to give customers information and deals as they walk around a store. In the public sector, it will provide local authorities with digital technology to increase efficiencies and offer mobile services for citizens.
Ben Dowd, business director at O2, said: 'With the rise of mobile and social media, consumers have never been more connected or more influential. With smartphone penetration expected to reach 90 per cent in the next three years and with the advent of mainstream 4G services heralding a much faster and seamless mobile internet experience, this shift of power to the hands of consumers is only set to increase. For businesses that get it right, I believe this power shift presents a huge opportunity to grow.
'We operate over 450 stores and have more than 23 million customers in the UK so we understand mobility and we understand more than ever before how people’s expectations are changing in the digital age. Our mobile heritage, backed by technology expertise puts us in a unique position to help businesses deliver a personalised, consistent customer experience and ultimately, drive brand loyalty and business growth.'
Author: Graeme Neill