Savincom in unified push to triple sales

Savincom in unified push to triple sales

Vodafone gold partner Savin Communications is aiming to triple turnover by 2016 as part of a major drive into fixed line and unified comms services. 

The company, which is rebranding from Savin Communications to Savincom, has also inked two major direct deals with BT Openreach and Vodafone, which will see it launch its own branded fixed-line service to customers this month. It has also expanded its unified comms portfolio to include Vodafone One Net, Microsoft 365 and cloud services including data hosting via Rack Space.

The company is gunning for growth under the new strategy, with plans to increase annual turnover from £3m to £10m within three years through cross selling new unified comms products and services into its 300-strong customer base of largely London based SMEs in the finance and legal sectors. It also plans to double its customer base to around 600 in the same period.

MD Vinod Kakkar (pictured) said: ‘Right now 80% of our customers take just one product off us. Our target in the first year is for 30% of our customers to take at least one other product from us, rising to 80% by the end of the second year.’

Kakkar described the BT Openreach deal as a major coup for the company. He said: ‘We had a choice. Do we become a reseller of fixed services through the likes of Gamma or TalkTalk Business or do we go direct? We decided to go to the source directly and we are thrilled at partnering with BT, which is rare for a company of our size to achieve. It was a hugely difficult process requiring guarantees and a significant investment from us, but we now have complete ownership of our customers, complete control of customer management, allowing us to offer our customers better service and be much more competitive.’ 

The Vodafone deal sees Savincom take its wholesale fixed line proposition via Cable and Wireless Worldwide, which was bought by the operator last year. Kakkar said Savincom is one of the first of Vodafone’s partners to forge such a direct deal.

Under its direct partnerships with both companies, Savincom’s own branded fixed line service will offer customers savings of up to 30% via cut price deals, which include unlimited landline to mobile and mobile to landline calls for its customers. Kakkar said: ‘It took six months of extensive negotiations to put these deals together, but it is well worth it as we have cut out the middle man and agreed very competitive terms with both BT and Vodafone.’

The company has also launched One Net services this month. Kakkar said it had already signed up five customers on One Net, with two considering major migrations to Microsoft 365 with Savincom as well.

Savincom is also boosting staff numbers, recruiting two fixed line specialists, and plans to take on another three by the end of the year.

It is also expanding its sales team from five to 15 over the next two years. The sales team will report to Savincom’s business development manager Angie Bachelor, who has been promoted to the role of sales manager. Bachelor will report to sales director Sahil Kakkar. In addition, co-director Sawan Zada has been appointed Savincom’s director of unified solutions.


Author: Carol Millett

Written by Mobile Today
Mobile Today


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