TalkTalk Mobile is setting its sights on the SME market with plans to offer business deals for handsets and airtime to TalkTalk’s base of nearly four million customers.
The business connections would be sold directly to small and medium enterprises, rather than through
TalkTalk Mobile director Dan Meader said the plans to target SMEs were completely separate from its Business division, which sells mobile products to medium to large corporate companies along with fixed line and broadband services.
The SME deals would be expected to follow the MVNO’s ethos to deliver highly competitive, cut price offers. The MVNO currently offers 30 day Sim-only deals and 24 month mobile contracts. TalkTalk offers three contracts – Large, Medium and Small, starting from £5 a month and a choice of handsets including high end devices such as the HTC One and the Samsung Galaxy S 4.
Contract sales have soared since their launch in August last year, with over 100,000 contracts sold and over 60,000 new mobile customers taken on in the first six months. Total mobile customer numbers now stand at over 175,000, compared to 61,000 a year ago.
Meader said: ‘One of the opportunities we are investigating is the SME space and what we can do there. The propositions we already have are great for families and we think they would also be good for small businesses, particularly offers such as our free mobile calls to landline deal.’
TalkTalk Mobile’s director said the plans to target SMEs were at an early stage. The company was also investigating a move into providing Wi-Fi services for customers. He said: ‘We want to expand our out-of-home story as it is what customers want. We have a range of options on the table that we are looking at – nothing is off the table.’
Dario Talmesio, principal analyst with Informa Telecoms and Media said: ‘TalkTalk could monetise Wi-Fi services by creating more stickiness or by using it as a bridge into new services such as marketing services. But it is becoming a very competitive space and TalkTalk will need to come up with a very innovative idea to make its mark.’
Author: Carol Millett