A surge in business with Samsung and increasing demand for Nokia devices have led Micro-P to target mobile sales of £300m during the next 12 months, up 50% on last year.
Micro-P Group managing director Gerry O’Keeffe said its UK mobile division now accounts for a quarter of the group’s total sales, with its share doubling during the 12 months to March 2013.
Speaking to Mobile, following parent group DCC’s yearly results, O’Keeffe said: ‘Micro-P Group’s turnover grew from £850m to £1.05bn and that was driven by growth in all areas of the business.’
Parent group DCC paid tribute to Micro-P’s performance in the UK last week. DCC said group revenue rose 19.4% to €13bn (£11.1bn) in the period. CEO Tommy Breen added that the group had seen ‘very strong growth in Britain in the mobile communications and tablet product categories.’
O’Keeffe told Mobile growth had been driven in the UK through its vendor partnerships with Nokia, Samsung and LG, as well as bourgeoning tablet and accessories sales.
He added: ‘We have seen growth with all our partners. Nokia is very important to our portfolio and played a key role whilst we increased business in leaps and bounds with Samsung – largely driven by the Galaxy S III, which was very successful for us.’
O’Keeffe said Nokia’s recent launch of its latest flagship smartphone, the Nokia Lumia 925, will bring further opportunities for growth this year. He added: ‘The roadmap is very exciting with Nokia in terms of where that product is going.’
O’Keeffe said Micro-P is also upping its drive into the accessories market this year, under Stuart Bruce, who is set to take the helm of its accessories division in August, after accessories business development manager John Doughty leaves the company. Bruce joined in April as sales director at Attach, its newly launched mobile and IT accessories division. O’Keeffe said Bruce will remain heading up Attach, and added he was confident Bruce could handle the dual challenges of overseeing both the mobile and accessories division.
He added: ‘Stuart has very clear plans on how we will push on and move forward both our accessories business. And we also have plans on how we will move forward our newly launched airtime business.’
Micro-P launched its airtime business last month, which is aimed at Micro-P’s 9,000 plus IT resellers and its 600 plus mobile dealers. The move saw it launch Conect - a £150,000 online partner platform which is targeting 2,000 connections per month by the end of the year.
Turning to the tablet market, O’Keeffe said Micro-P’s tablet business ‘continues to be a very strong growth area with opportunities to represent tablets across the market’. However, he said it has no plans to add Apple iPads to its portfolio. He said: ‘We represent all the other vendors so we see no gain in being another ‘me too’ with Apple.’
Author: Carol Millett